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Digital Business Innovation and Transformation

Masterstudiengang für Digital Business Innovation and Transformation

Inhalte

Change and Transformation Management
Strategy and Organisational Design
Innovation Controlling
Human Development and Communication
Data Management and Data Analysis
Digital Trends
Human-Computer-Interaction

Lernziele

identify competitive factors that influence a particular industry as well as profitability
evaluate the digital maturity and intensity of businesses and organisations, and determine the need for transformation
analyse the ways in which globalisation and digitalisation influence business processes, and identify new developments
apply modern methods of innovation management in digitalisation
perform a textbook analysis of current data use in an organisation and critically evaluate it
plan change processes and digital transformation using targeted culture-related measures
analyse existing processes, derive the core processes and assess them with regard to digitalisation measures
use design thinking to develop a systematic approach to complex problems in respect of user requirements and needs
analyse relevant aspects of human perception, information processing and action regulation in relation to the use of computers
analyse and evaluate core HR, leadership and organisation models and concepts, as well as their applicability to new forms of organisation

Perspektiven

The part-time master programme focuses on key business administration skills combined with expertise in digitalisation and innovation, as well as the ability to understand, motivate and lead people.
What makes the degree unique is the holistic approach to digitalisation. On the one hand, critical and analytical thinking are needed to fully exploit existing processes digitally. On the other hand, creativity is called for to explore potential and develop, test and, if necessary, integrate innovative products, services, and business models into the company.
The master programme provides students with the knowledge and skills to successfully manage digitalisation processes in companies. Graduates are able to act as an ambassador for digitalisation and innovation.
Innovation and digitisation have already become important corporate success factors and will become increasingly decisive for companies in the future. Students learn how to embed these elements in a company and successfully transform existing processes.
In the Innovation Lab, students creatively, efficiently and effectively solve problems for real-world projects: The joint project with companies in semester 3, gives students practical insights into the topics they have covered. They can select their project based on their interests and industry preferences.

Typ der Qualifizierung

Berufsbegleitend

Mindestvoraussetzungen

Bachelor

Sprache der Lehrveranstaltung

Englisch

Abschluss

Master

Ort der Lehrveranstaltung

Krems

Organisator

IMC Fachhochschule Krems GmbH

Weitere Ausbildungen

Die Plattform zur Vernetzung von Personen und Unternehmen mit digitalen Interessen.

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Reales Haus der Digitalisierung

Digital Innovation Hub Ost

Ideen-Wettbewerbe

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Digital eco

Das EU-kofinanzierte Programm NÖ Digitalisierungsökosystem bündelt unterschiedliche Aktivitäten im Bereich der Digitalisierung zur Unterstützung der niederösterreichischen Unternehmen zur optimalen Nutzung von Synergien und Steigerung der regionalen Wertschöpfung.