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Marketing

Masterstudiengang für Marketing

Inhalte

Internet Law and Data Privacy
Digital Marketing
Value-Based Public Relations
Big Data and Business Intelligence
Digital Tourism Management
E-Commerce
Development Tools for Web and Mobile Apps

Lernziele

explain the legal framework for offline and online marketing activities
plan and implement digital marketing activities tailored to each audience and measure their effectiveness
develop and communicate PR measures and PR materials for internal and external stakeholders of a company
link and evaluate different data sources
develop customer-focused tourism offers and services through the use of design thinking methods and information and communication technologies
develop e-commerce solutions
describe functions, navigation architecture and design of web and mobile apps, use software applications to create simple web or mobile apps, create or edit multimedia content

Perspektiven

The Marketing master programme provides specialist knowledge and enables to develop the skills and competences to work and communicate effectively as a marketing expert in Austria or abroad.
Students acquire practical expertise in web design and storytelling, while specialist courses in communication are held to provide the tools need to handle presentations and management situations.
Students learn how to plan, execute and evaluate marketing activities, with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research.
Students can choose one of three majors: “Tourism and Service Marketing”, “Fashion and Lifestyle Marketing”, or “Retail and Shopper Marketing”. The electives help to qualify for jobs in highly attractive business sectors.

Typ der Qualifizierung

Vollzeit

Mindestvoraussetzungen

Bachelor

Sprache der Lehrveranstaltung

Englisch

Abschluss

Master

Ort der Lehrveranstaltung

Krems

Organisator

IMC Fachhochschule Krems GmbH

Weitere Ausbildungen

Die Plattform zur Vernetzung von Personen und Unternehmen mit digitalen Interessen.

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Reales Haus der Digitalisierung

Digital Innovation Hub Ost

Ideen-Wettbewerbe

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Digital eco

Das EU-kofinanzierte Programm NÖ Digitalisierungsökosystem bündelt unterschiedliche Aktivitäten im Bereich der Digitalisierung zur Unterstützung der niederösterreichischen Unternehmen zur optimalen Nutzung von Synergien und Steigerung der regionalen Wertschöpfung.